Rahim.

Filed under: Video break Tagged: advertising, commitment, friends, pepsi, smart

Sometimes for fun, I apply for interviews. I am lucky enough in life that I would never starve without a job so when I go for interviews I am also interviewing them. Step 1: Go with the right attitude. Don’t give up all the authority to the interviewer. If you feel nervous or intimidated its easy [...]

A lot has been written about the QR code technology. It is fairly common now. Any one who frequently uses public transport has been exposed to the “square barcode”. In terms of technology the QR code is easier to scan, can contain much more information and being license free is commercially very attractive to companies. [...]

Starting May 3rd Amazon will be offering “sponsored” kindle. Would you give up a lifetime’s worth of ad-free reading to save $25 today? Source Link Filed under: Photo break Tagged: ads, app, discount, kindle, sponsor

Like everything else in life marketing and advertising is a constant balancing act. It is always difficult make our product a part of everything in a target consumers lifestyle. This gets even harder when we have to toe the line to make sure its not annoying to the consumer. The easiest and lazy marketers way of [...]

Sooner or later every one hears about targeted advertising. If you are a kindergarten principal your audience might be all parents but subconsciously you have a list of the parents that give the most amount of time or money. This compels you to greet these parents personally and keep an eye on their wards. Targeting [...]

The best offers and plans often FAIL to make an impression on the consumer. Most companies assume this is a failure to publicize the product. Often the problem is trust. Scenario: A new company is trying to sell boots and offers worry free replacement for 1yr along with 20% introductory discount. Most customers will just assume there [...]